Saturday, October 20, 2007

What To Take For Burning In My Stomic

MIGRATE TO PRODUCT SERVICE MARKETING

There is a plethora of companies selling products take years. Metal parts, fittings, wheels, nuts, oven, you imagine it, the more likely that someone makes it.

Companies the third world generally are industrial companies, industrial wave, which sell product. The third world is characterized not just because they have great service economies. The important thing is that you can make a transition, and that's where many companies are stranded in the Third World (to note the advice of competitiveness).

I give you an example. There is an industrial company X! This company sells wheels. Only sell, that is sold to a wholesaler and a retailer. Receives hundreds of calls daily with technical questions and service requests not addressed ... because the company's business is to sell product X and not sell service. Please keep this in mind, do not sell because there is no service know-how on how to do, not because they want.

The system needs more companies making the transition from product to service. If you sell product, no money to provide services related to the product as

1. Determine the requirements (assess what their needs are bearing a client).

2. Finance the purchase (give Visa credit card to buy or conference funded by a i).

3. Install the product (installation charge for services, ensuring higher quality - if you work in an industrial company many times someone has not said "it was installed is bad shit! ... so was damaged !!!").

4. Test, calibrate and validate the product (technical visits calibration or quality)
maintain and replace parts (provide maintenance to lubricate the wheel)

5. Replace materials (eg send lubricant, new nuts, a new wheel, but not a new support, etc ...)

6. Train staff to use the product (give training sessions on proper use.)

7. Update the software / hardware (depends on how the wheels have been sold, can be updated at a lower cost for new customer wins and wins ... provider).

EYE ... in a service economy is no charge for activities. The activities are broken down in the hours that it takes a person to make (eg total hours of installing a wheel). For those hours are charged a HPR (rate per hour) and then get the cost of service, for if there is doubt as service charge. I just put this sounds super simple, but industrial companies do not.

Let me give you an example: I recently accidentally broke my shower faucets. Looking in the directory, I realized that Grival, the same company that makes faucets, is a service unit. Call a few hours later came to my house a van (very elegant) I sold new faucet (at great cost), installed new plumbing, quality checked and solved my problem (in services is all about solving a problem with a solution.) Grival and fittings does not sell, sell "solutions of water flow to single without shower." It was the perfect solution, if I had not touched go buy the faucet and call my plumber "Hannibal" (breaking without reviewing the plans - one day I'll tell that story), and having a facility.

We will not discuss how to run a professional services company, for that there is a detailed post implementando.com . But companies need to begin to capture the lost revenue to say NO to the services that could be providing and that are associated with industrial activity.

0 comments:

Post a Comment