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The best way to embrace the world

Every four years, the world focuses its attention for a month in World Cup of FIFA. million people in over 200 countries together to consider the greatest show on earth.

FIFA , as having the rights of its flagship event and related trademarks, is responsible for the management and administration of this comprehensive marketing program that includes many other FIFA competitions addition to development initiatives.

The FIFA sponsorship offers solutions that go beyond traditional opportunities offered by other sports. In World Cup FIFA of , well as in other FIFA competitions , the sponsors are part of the activities surrounding the event and can use the marketing rights in line with its strategy direct marketing to provide the public with clear brand image.

An official partnership with FIFA involves a dual approach: the sponsors can promote their brand around the world and at the same time, focus on domestic markets.

Along with the official broadcasters that emit radio-television coverage of the event worldwide, sponsors and licensees are the pillars that support the assembly and promoting competition of FIFA. It is the only commercial entities which are allowed to claim for itself a direct association with FIFA and trademarks used in its products for promotions, advertising and marketing.