The root of a problem is linked mainly to its solution. Writing about the Pisco 7.9 - limited edition - would force us to fill all the characters (with spaces) to complete this text. And yet, we could not include the entire string of adjectives that were awarded the namesake liquor damn scale. 
The problem - as noted Gustavo Rodriguez, creative director of Grapefruit - was not in substance but in form. Thank you with a bottle of liquor is part of our interpretation of the text of Carreño on the meaning of the word gratitude. But give a bottle of pisco with the name of the most tragic decimal says a lot about the moderation, or lack thereof, of the respected head of the Produce. Because the name overshadowed a positive attempt of the ministry and all the pisco: The first attempt at marketing to sell liquor outside the country flag.
For the first time they had agreed to a estretagia. For that reason, recovering the positive side of the issue of Pisco 7.9, we convened four renowned publishers, members of award-winning advertising agencies, to resolve the conflict without the use of mathematical fractions: How to say that Pisco is the birthplace of pisco ascribing this feature unique virtue of its flavor? Obviously, without being tragic. Provide: Pragma, McCann Erickson, BBDO Grapefruit and Garwich. Suck: Ricardo Chadwick, Ricardo Mares, Oscar Rodriguez and Gustavo Tamayo. Do not panic, the cowboy is not dead. Literally, as he deserves the pisco, walked into its own.
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