Lindsey Dawn Mckenzie Soes Doctor

The Football and Marketing

Soccer is the world's most popular sport, the more money it generates and the one that pays the players, many of them can hardly write and earn lots of money, because of his talent and and especially to marketing.

I was born in a city that breathes football every waking hour and every day year, located in a country's soccer fans to follow very closely everything that has to do with this sport worldwide.

People like being with people and attend a football stadium is a means to that end. It is not the same to see a football match alone or in your house, with tens of thousands of people shouting encouragement and the songs of your favorite team. For the players would not be the same. Social mass gives life, joy and enthusiasm. The question is now, why make life of the masses should cost so expensive? The love of football comes up heads. Once a taxi driver told me he spent a month in a hundred suns football stadium to attend the twice months with his son, when his team played at home, and pay cable service to watch televised international matches more interesting.

addition, as he told me, the fan always ends up funding the club in several ways: buying stocks that will never yield any dividend, shirts, scarves, caps, tickets to watch the games, by publicizing the use any of your souvenirs, buying products promoted by their players, etc. Also the football clubs, which accompany the team when it plays out, spend large sums of money. So today footballing bodies have become a major source of funding for football clubs.

And this well know football entrepreneurs, marketers and advertisers all these related to the footballing world. All of them in complicity with the media make the players, in many cases have only primary education, in sports megastars able to receive millions of dollars in salaries club publication, advertising and other revenue.

Following this idea have merged football today many interests, the owners of clubs, sports business, the advertising companies, those in the media and the players themselves. Interest is a machine that only cares about how to get the fans and soccer fans as much money from the pockets. Thus, the former owner of a football club like Real Madrid, Florentino Perez, used to winning many millions of euros a year is reasonable for players to win just as many millions of euros a year. And in turn are reasonable players your club do the utmost to increase their coffers, even if this means the exploitation of the fans ... Which sounds really ugly? So, as one philosopher Peruvian business is business, it sounds more raw. If not

by marketing the shows organized as different national and international tournaments and World Cups, who sell the opportunity to have their stars very close to them and the marketing is the means by which shapes the image of the stars based on studies of the broad masses of fans.

football as a mass phenomenon and having marketing knowledge to persuade the masses go hand in hand to get to meet their objectives.

Melatonin Staying Awake

The Young and the

Young people also have our opinions, our way of thinking, analyzing, and which we approach our politics. We know that the flagging reputation of the Founding Fathers. Here young people give you feedback and a suggestion of how we want our national policy.

In the next column I will write some of the conclusions of young people attending a forum, wrote concerning the political arena of our country.

consider it important to write the conclusions in the forum to get them to feel part of a small, but prepared, youth group of universities and institutes.

"We are disturbed by the tremendous amount of money spent on political campaigns, just give them the money to parties should be invested in social issues.

"The campaigns are made with absence of the proposal, go straight to the heart and has nothing to do right."

"It is wrong the concept of political marketing, because what made in advertising campaigns is simple, that is, we try to sell a product, and not someone with a proposal. "

" We must be careful what we say the media and what the candidate wants us arrive in your message, since it is often not consistent what the candidate is, what you say, in other words, it is inconsistent to say and make the candidate ".

" What the country requires are not cakes or stickers, but lacks true cover, such as water, security, drugs, education, among others.

"It's sad to see how politics and government based solely on selling an image, rather than lead the country on the path of common good, of hope and a better society. "

" The media should contribute to proposals and staying out without seeking a vote trend in society. "

" Ethics requires not only politicians but the public and especially we need a political class well prepared. "

This is part of what young people think concerning electoral campaigns. What I did in this column was to give voice and share with you some of what they think.
I say goodbye by telling them that electing a candidate, is not buying a product because a product if we do not like we can change it or pull, but a politician what we have to avocados 5 years, depending on their period. Explain who gives his vote. Do not be misled by the appearance, or heart, but by the proposal and reason. Ya know for the next election.

Dr. Arvind Poswal Hair

Political Marketing What is Marketing?

ever wonder What is Marketing, What does the famous Marketing? Why what is it? Marketing is considered the set of techniques used for the marketing and distribution of a product to different consumers. The producer should try to design and produce consumer goods to meet consumer needs. To find out what they are used marketing knowledge.

At first it was merely trying to sell a product that was manufactured, ie marketing activity post-production was good and only intended to promote sales of a final product, now many more functions that must be met before beginning the process production.

The marketing concept is based on two fundamental beliefs. First, all planning, policy and operations of a company shall be directed to the client, and second, the goal of a company must be a profitable sales volume. In its fullest sense, the concept of marketing is a business philosophy that determines the satisfaction of the desire of customers is the economic and social justification for the existence of an enterprise.

result, all production activities, engineering and finance and marketing, should be dedicated first to determine what the wishes of customers, and then meet while the desire to achieve a reasonable profit. The second point that supports the philosophy of marketing is that it is based on the concept of profit, not the concept of volume. Inother

order the marketing concept is defined as: "A state association of the mind that insists on the integration and coordination of all marketing functions, which in turn are linked to other functions of society, with the basic objective to produce the maximum benefit of society "

a Market Analysis and their needs, identifying the right product, its features and price, the selection of a segment within it, and how to communicate our message and the logistics of product distribution, are part of art known as Sales, Marketing or Marketing.

is common for "marketing" means "sales", but they are two different concepts. The explanation of the historical evolution of marketing, will clear up any possible confusion in both terms.

The simple and clear definition of Marketing gives Jay C. Levinson in a book published in 1985, titled Guerrilla Marketing: Marketing

is all that is done to promote an activity, from the moment the idea is conceived until the time that clients begin to acquire the product or service on a regular basis.

The key words in this definition are everything and regular basis. The meaning of this is: Marketing wraps from naming a company or product, product selection, the determination of where the product or service sold, color, shape, size, packaging, business location, the advertising, public relations, the type of sale to be made, sales training, sales presentation, problem solving, strategic growth plan, and monitoring.