Soccer is the world's most popular sport, the more money it generates and the one that pays the players, many of them can hardly write and earn lots of money, because of his talent and and especially to marketing. I was born in a city that breathes football every waking hour and every day year, located in a country's soccer fans to follow very closely everything that has to do with this sport worldwide.
People like being with people and attend a football stadium is a means to that end. It is not the same to see a football match alone or in your house, with tens of thousands of people shouting encouragement and the songs of your favorite team. For the players would not be the same. Social mass gives life, joy and enthusiasm. The question is now, why make life of the masses should cost so expensive? The love of football comes up heads. Once a taxi driver told me he spent a month in a hundred suns football stadium to attend the twice months with his son, when his team played at home, and pay cable service to watch televised international matches more interesting.
addition, as he told me, the fan always ends up funding the club in several ways: buying stocks that will never yield any dividend, shirts, scarves, caps, tickets to watch the games, by publicizing the use any of your souvenirs, buying products promoted by their players, etc. Also the football clubs, which accompany the team when it plays out, spend large sums of money. So today footballing bodies have become a major source of funding for football clubs.
And this well know football entrepreneurs, marketers and advertisers all these related to the footballing world. All of them in complicity with the media make the players, in many cases have only primary education, in sports megastars able to receive millions of dollars in salaries club publication, advertising and other revenue.
Following this idea have merged football today many interests, the owners of clubs, sports business, the advertising companies, those in the media and the players themselves. Interest is a machine that only cares about how to get the fans and soccer fans as much money from the pockets. Thus, the former owner of a football club like Real Madrid, Florentino Perez, used to winning many millions of euros a year is reasonable for players to win just as many millions of euros a year. And in turn are reasonable players your club do the utmost to increase their coffers, even if this means the exploitation of the fans ... Which sounds really ugly? So, as one philosopher Peruvian business is business, it sounds more raw. If not
by marketing the shows organized as different national and international tournaments and World Cups, who sell the opportunity to have their stars very close to them and the marketing is the means by which shapes the image of the stars based on studies of the broad masses of fans.
football as a mass phenomenon and having marketing knowledge to persuade the masses go hand in hand to get to meet their objectives.
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