Dr. Arvind Poswal Hair

Political Marketing What is Marketing?

ever wonder What is Marketing, What does the famous Marketing? Why what is it? Marketing is considered the set of techniques used for the marketing and distribution of a product to different consumers. The producer should try to design and produce consumer goods to meet consumer needs. To find out what they are used marketing knowledge.

At first it was merely trying to sell a product that was manufactured, ie marketing activity post-production was good and only intended to promote sales of a final product, now many more functions that must be met before beginning the process production.

The marketing concept is based on two fundamental beliefs. First, all planning, policy and operations of a company shall be directed to the client, and second, the goal of a company must be a profitable sales volume. In its fullest sense, the concept of marketing is a business philosophy that determines the satisfaction of the desire of customers is the economic and social justification for the existence of an enterprise.

result, all production activities, engineering and finance and marketing, should be dedicated first to determine what the wishes of customers, and then meet while the desire to achieve a reasonable profit. The second point that supports the philosophy of marketing is that it is based on the concept of profit, not the concept of volume. Inother

order the marketing concept is defined as: "A state association of the mind that insists on the integration and coordination of all marketing functions, which in turn are linked to other functions of society, with the basic objective to produce the maximum benefit of society "

a Market Analysis and their needs, identifying the right product, its features and price, the selection of a segment within it, and how to communicate our message and the logistics of product distribution, are part of art known as Sales, Marketing or Marketing.

is common for "marketing" means "sales", but they are two different concepts. The explanation of the historical evolution of marketing, will clear up any possible confusion in both terms.

The simple and clear definition of Marketing gives Jay C. Levinson in a book published in 1985, titled Guerrilla Marketing: Marketing

is all that is done to promote an activity, from the moment the idea is conceived until the time that clients begin to acquire the product or service on a regular basis.

The key words in this definition are everything and regular basis. The meaning of this is: Marketing wraps from naming a company or product, product selection, the determination of where the product or service sold, color, shape, size, packaging, business location, the advertising, public relations, the type of sale to be made, sales training, sales presentation, problem solving, strategic growth plan, and monitoring.